Still Going Organic

With prices having risen for garden-variety groceries, you might expect consumers to be shunning organic foods, which tend to be more costly. However, polling last month by BIGresearch indicates that such products still enjoy a large constituency. Sixty-five percent of respondents said they buy organic foods regularly or occasionally — up from 62 percent saying the same in May.

Among those who buy organics at least occasionally, produce is the category in which they’re most likely to purchase (cited by 56 percent), followed by breads (31 percent), cereals (30 percent), dairy (30 percent), juices (26 percent) and meat/poultry (26 percent).