Sticky Grey, MediaCom Land Beaver Creek

NEW YORK Grey Global Group’s Grey Worldwide said it has won creative and media duties on Beaver Creek Resort, following a pitch in which it competed against independent Wieden + Kennedy and Omnicom Group’s TBWA\Chiat\Day.

Grey’s Sticky Grey “village” in New York will handle creative and its MediaCom sibling will be responsible for media. In addition to Wieden in Portland, Ore., and TBWA\C\D in San Francisco, Grey bested independent The Richards Group in Dallas and HL2 in Seattle.

Annual billings are undisclosed. The Avon, Colo., client, a division of Vail Resorts, spent less than $500,000 on advertising in 2003 and had no recorded ad expenditures last year, according to TNS Media Intelligence/CMR.

The first work is expected to break in print in the spring.

Sticky Grey evp, managing partner David Freilicher said in a statement, “This was a creative win, pure and simple—and nothing feels better than that. We look forward to producing a top-ranked creative advertising campaign that will make our newest client proud.”

Client COO John Garnsey said in a statement, “This exciting partnership will certainly help increase awareness of Beaver Creek as a luxury and adventure-laden winter and summer destination.”