Stewart, Sirius Partner for Radio Channel

NEW YORK Martha Stewart has added a 24-hour radio channel to her already crowded work schedule. Sirius Satellite Radio and Martha Stewart Living Omnimedia today announced the creation of a channel on the subscription-based service that would offer Stewart’s brand of women’s lifestyle content.

Expected to be called Martha Stewart Living Radio, the channel will carry advertising. Stewart already has two TV shows scheduled for fall broadcast, a daytime cooking show and a reality show, both to be produced by Mark Burnett.

The four-year programming agreement provides Sirius the opportunity to attract more subscribers. The satellite radio service currently lags behind rival XM Satellite Radio with 1.2 million subscribers versus XM’s 3.8 million.

Sirius CEO Mel Karmazin, formerly at CBS, has worked with Stewart in the past, when her TV show was syndicated by King World, which is owned by CBS.