Steve Ridley was promoted Tuesday (March 16) to global chief executive officer for Kinetic Worldwide. The promotion comes one year after Ridley was promoted to chief operating officer of the out-of-home agency.
Ridley takes over from Eric Newnham, who was named global chairman.
With Ridley’s promotion, Kinetic is repositioning the firm from an out-of-home specialist to a firm that helps brands connect with people’s lifestyles and their environments.
“This very much reflects our global objectives to be a market leader in every territory that we exist for both the strategic planning and implementation of all forms of lifestyle experiences and media environments,” Ridley said.