Sterling Commerce Selects P+S

BOSTON Partners + Simons has been tapped by Sterling Commerce for marketing chores.

The Boston independent was selected after a review of undisclosed shops.

“Sterling Commerce empowers its customers to tackle their most significant business challenges,” said Sam Starr, president and chief executive of Sterling Commerce. “We’ve enlisted Partners + Simons to create a single, clear and memorable corporate brand that demonstrates how we help these customers, under which we can organize our varied solution sets and products.”

Partners + Simons is tasked with crafting a print and collateral campaign for the Dublin, Ohio-based software concern. Ad spending by the client last year was $2 million, per TNS Media Intelligence/CMR.

“Our job is to help Sterling Commerce capitalize on its rich set of solutions and industry leadership,” said Tom Simons, president and founder of Partners + Simons.