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NEW YORK Taking a cue from the storied Coney Island location of the New York Aquarium, an outdoor campaign by Young & Rubicam, which broke on Monday, touts the attraction as a kind of boardwalk sideshow for fish.
In seven outdoor billboards and posters, alien stingers and sea anemone become “Bizarre beauties from the deep” that are “Half He!” “Half She!” and “Living creatures with no arms!” Bright illustrations give the billboards a retro feel, and were designed to attract the attention of children and parents alike.
“We
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