Stein Robaire Helm Loses Ikea West to Deutsch/Dworin -- Furniture Mart Becomes National $25-Mil. Account With N.Y. Agency, Which Will Open West Coast Office

LOS ANGELES – A string of awards is all Stein Robaire Helm here has to show for its $10-million Ikea U.S. West account. The Scandinavian furniture retailer last week served notice on the agency that it was moving the business to Deutsch/Dworin, the N.Y. shop that has handled advertising for the client’s East Coast division and has coveted the account since it was split some three years ago.
The Ikea business and its ongoing work for Gallo finally gives Deutsch/Dworin the reason it has sought for some time now to hang a shingle in L.A.