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ATLANTA Chiaphua Industries of Hong Kong has hired Steele+ to help the company introduce its household appliances in the Chinese market, the agency said.
The independent Atlanta shop has developed the name, design and logo for the stores Chiaphua plans to open in China next year. Steele+ also will produce television, print, outdoor and direct mail advertising in English and Mandarin to support the launch of the retail locations.
The first store is scheduled to open the first of week of February in Shenzhen.
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