CLEVELAND – Sealy Inc. subsidiary Stearns & Foster will use July magazines to break its first print campaign in three years to tout its bedding products. The campaign, with a budget of about $2 million, runs in regional issues of Bon Apetit and House Beautiful and newsweeklies Time, Newsweek and U.S. News & World Report. Leo Burnett Co., Chicago, handled media and creative on the campaign.
Copyright Adweek L.P. (1993)
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