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NEW YORK True North, the line of healthy snacks announced by PepsiCo’s Frito-Lay late last year, will use non-roster shop StrawberryFrog for creative duties, the company said.
True North is a line of baked crackers and premium nuts that is aimed at health-conscious consumers. “Within innovation we’re looking at different options that help us expand our portfolio and build on our health and wellness commitment,” said Aurora Gonzalez, a rep for Frito-Lay in Plano, Texas.
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