States on Hunt For Ad Sponsors

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In what could become a trend as states continue to struggle with increased traffic and budget shortfalls, Maryland and Massachusetts are selling sponsorships to help raise money and decongest roadways during peak travel times.

The Maryland Transportation Authority is seeking a company to pay the Chesapeake Bay Bridge toll on three weekends this summer as part of its sponsorship. Separately, the Massachusetts Turnpike Authority has completed a solicitation for bids to sponsor its Fast Lane electronic toll-collection program for the next three years.

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