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NEW YORK State Farm has embarked on an integrated multiplatform campaign aimed at connecting with U.S. Hispanics at every intersection in life via TV, radio, digital, print and experiential programs devised to increase the insurer’s profile in the marketplace.
The first of five TV spots in the “Aqui estoy” (“I am there”) campaign have started to air on Hispanic TV. Ads tell culturally iconic human interest stories, reflecting the situations that consumers often encounter during life’s various stages, such as going out on your own, affording ballet lessons for a budding ballerina, daring to dream and going after a big record deal.
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