Starz Shines for KB+P

LOS ANGELES MDC Partners’ Kirshenbaum Bond + Partners has prevailed in the review for creative chores on Starz Entertainment Group’s ad account, according to sources.

The client could not be immediately reached. KB+P declined comment.

The Englewood, Colo.-based client spent $10 million in domestic measured media in 2006 and $5 million through June 2007, per Nielsen Monitor-Plus.

The process originally covered both creative and media duties, but the client decided to review creative separately, remaining open to, but not requiring, a bundled media solution, sources said. A media-only search could follow.

Starz chose to review because it is reinstating broadcast advertising for its cable service and programming. The client declined to comment on future plans.

Omnicom’s TBWA\Chiat\Day in San Francisco had worked with Starz on a 2005 rebranding effort. Starz severed that relationship two years ago for lack of advertising activity, per sources.

Starz also stopped working with Publicis Groupe’s Fallon in Minneapolis on media and tapped Starcom Mediavest’s Starlink on a project basis.

The client’s marketing department is also talking to agencies about a site rebuild, per sources, but the status of that initiative is unclear.