Starz Movies Are on the 'Make'

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SAN FRANCISCO Omnicom Group’s TBWA\Chiat\Day here has launched its first advertising for movie network Starz.

Tagged “Movies make us,” eight television spots show 30-second vignettes of people in everyday life situations, acting boldly after being inspired by films.

In “Airport,” a harried man at an airport counter desperately tries to board a last-minute flight to Baltimore. The clerk tells him there is one seat left, at a cost of more than $2,000. He pulls out several credit cards, paying the steep price on separate cards just to get on the plane.



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