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Starz Encore Group’s $40 million creative and media account is in play.
The Englewood, Colo.-based company provides cable television and satellite-delivered premium movie channels. Its 15 channels in the U.S. include Starz! and Encore.
The Richards Group has handled the creative account since 1997. Richards principal David Hall, who heads the account at the Dallas shop, said the agency will not participate in the review.
The media portion of the account is handled by Media Planning, formerly known as SFM Media, in New York.
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