Starwood Serves Up Free Air Travel

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Starwood Hotels & Resorts Worldwide is putting the redemption back in frequent flyer miles.

The hotelier today (Sept. 2) launched “SPG Flights.” This new program enables members of the Starwood Preferred Guest program to use their hotel points for purchasing air travel. Perks include no blackout dates or redemption restrictions.

Starwood, based in White Plains, N.Y., joins Wyndham Hotels and Resort Worldwide, and Hilton as the latest chain to allow loyalty program participants to convert points to miles.

To introduce this new reward its 10 million active SPG members, the chain will use direct marketing.

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