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The souring relationship between Starwood Hotels & Resorts and DDB may open the door for other agencies, sources said last week.
The client is said to be dissatisfied with the shop, which works on the Shera -ton and Westin accounts and the Preferred Guest loyalty program.
One source said the White Plains, N.Y.-based client is readying a questionnaire for the business DDB handles. Another said Starwood has been open to recent inquiries made by the shop’s competitors.
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