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Former MediaVest new media executive Adam Gerber has joined Internet video startup Brightcove to lead development of the next generation of video advertising.
Starting today, Gerber will be Brightcove’s vp of advertising products and strategy, charged with helping advertisers, publishers and affiliates develop Web video ad campaigns that go beyond the repurposed TV spots to incorporate the Web’s ability to target and measure audiences. He will helm Brightcove’s effort to build a video ad network for brand advertisers.
Brightcove is a Cambridge, Mass.-based
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