Stars Shine in Emmy Campaign

Focusing on the frequently emotional connection between audiences and TV stars, the Los Angeles agency’s effort features eye-catching print and bus wraps that bring together series’ characters and stars of the past 60 years.

The wraps use the line “Everyone on TV is going. Are you?” and suggest the unlikely fantasy that the Muppets, Stan and Cartman from South Park, the Fonz, Laverne and Shirley, Marge Simpson, the Incredible Hulk and Superman, among others, are on board.

The centerpiece is a montage of 400-plus TV faces — a who’s who in the history of the medium — that will run as posters and spreads in national magazines and newspapers.