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NEW YORK Pepsi will debut two celebrity-laden spots for Diet Pepsi, as well as ads touting a promotion with iTunes on the Super Bowl this Sunday.
DDB in New York created two 30-second spots for the Purchase, N.Y.-based client. P. Diddy gets stranded on his way to a premiere and hitches a ride in “Diet Pepsi Truck.” After arriving, he sparks a trend of riding in Diet Pepsi trucks, with Eve Longoria of Desperate Housewives, Wilmer Valderrama of That ’70s Show and others all following suit.
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