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Barkley Evergreen & Partners has contracted Starcom Worldwide’s StarLink subsidiary to handle media buying duties on Payless ShoeSource’s $80 million account, agency officials said.
The decision was made after the company talked to Starcom USA, SFM Media and incumbent TN Media. Starcom officials suggested StarLink in its presentation, said a BE&P official present at the pitches.
BE&P was awarded creative, promotion and media planning duties on the Topeka, Kan., shoe retailer’s account in November without a review.
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