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With broadband in more than 30 percent of U.S. homes and streaming video increasingly viewed as a viable ad medium, Starcom USA is set to run spots for Lego, Kellogg’s and Nintendo on Nickelodeon’s Nick.com.
The 15- and 30-second video ads launch today. “We have to be first, especially in the area of kids, to know what is all about,” said John Wagner, media director and chief kids negotiator at Starcom.
ESPN and CNN are also developing revenue streams from streaming ads, but the Nick/Starcom deal is the first time a kid-targeted network has entered the arena with major advertisers on board.
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