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Grouped in the same holding company, Starcom and MediaVest found common ground and an understanding of what each could do for the other that wasn’t apparent when talks between the two broke down 18 months earlier, said Jack Klues, CEO of the new Starcom MediaVest Group.
“They have evolved to a more full service operation, and we have had a year to understand how to operate as a media organization,” said Klues, who was CEO of Starcom.
Leo Burnett and the MacManus group first discussed merging their media operations in 1998, but those talks broke down over organizational differences [Adweek, Nov.
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