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Another major Starcom account is in review.
The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the U.S., according to sources. Starcom handles research and media planning for the brewer—a plum assignment that the agency landed in 2011.
The move isn't a surprise, given that A-B InBev contacted agencies about the account back in the spring. Still, the timing presents yet another thorny challenge for the incumbent, a unit of Publicis Groupe's Starcom MediaVest Group.
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