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NUMBERS C
Billings and estimated revenue up 13% to $4.3 billion and $140 million, respectively. Lower productivity ratio pulls down grade. Wins totaled more than $500 million in billings, including Lego and, with sibling Leo Burnett, Polaroid and the U.S. Army. Only loss of significance was Motor ola’s semiconductor business.
MANAGEMENT A
Simply put, Adweek’s first Media Agency of the Year has the most buttoned-down management in the business, and it shows in the shop’s almost uncanny ability to woo, win and keep clients.
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