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Starburst’s New Flavor
TBWA\Chiat\Day in New York is breaking three new spots that position Mars’ Starburst as the cause of bad behavior, with a new tagline, “Blame the juicy goodness.” The spots, directed by Matt Aselton of Epoch films, air this month on network and cable stations. In the first one, a man on a bike meets another man. “Aren’t you Ernie the klepto?” he asks. The guy denies it, but by the end of the spot, he has stolen the first guy’s Starburst, helmet, shirt and, finally, his bike and his dog.
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