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As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week under the tagline “Share Something Juicy.”
A Starburst channel on YouTube is hosting a series of video shorts, entitled A Starburst Moment in Sharing. One video portrays a young man and llama feeding each other Starbursts on a sunny, green hillside. Several other shorts expose two people casually sharing too much personal and “juicy” information.
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