Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Guys like pink. At least when it comes to Starburst candy, research shows that straw berry is the top flavor among male, teen age consumers, accord ing to Grey, which used that in formation for a new campaign it breaks today for the chewy candy.
Two 30-second spots will run during Buffy the Vampire Slayer, Dawson’s Creek, and on MTV and Comedy Central. One shows a group of teenage boys proclaiming their preference for the pink Starburst in the pack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in