Starbucks Names PepsiCo Vet CMO

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NEW YORK Starbucks has appointed Annie Young-Scrivner global chief marketing officer. She starts the job later this month.

Young-Scrivner formerly served as CMO and vp of sales for Quaker Foods and Snacks, a unit of PepsiCo. Prior to that, she was chairman and region president of PepsiCo for Greater China, and oversaw various global brands, including Pepsi, Frito-Lay, Quaker, Tropicana and Gatorade.

“Annie brings a wealth of knowledge in international business and a proven track record in global marketing and product strategy, including health and wellness,” said Starbucks president and CEO Howard Schultz, in a statement.

Additionally, Starbucks this week tapped Michelle Gass for the newly created role of president of Seattle’s Best Coffee.

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