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}Thought your dot-com dealings were a circus? You didn’t handle GovWorks, the dysfunctional subject of the hit documentary Startup.com.
Chris Hegedus and Jehane Noujaim filmed practically every move CEO Kaleil Isaza Tuzman and his fellow GovWorkers made, including their ad strategy decisions. “The first time [the filmmakers] were in a meeting, I went into ad-guy schtick”—mugging for the camera, says Jamie Barrett, executive creative director at the New York shop. “It’s amazing how quickly you get that out of your system.”
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