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Telecommunications firm Nortel Networks hopes to spark dialogue about the Internet with an estimated $30 million campaign featuring an eclectic list of celebrities.
Initial print ads featuring Olympic gold-medal winner Michael Johnson and Dallas Stars hockey player Joe Nieuwendyk ask, “What do you want the Internet to be?” The answers are supplied by the celebrity endorsers themselves. Nieuwendyk, for example, answers, “Something to do in the 83 minutes of off-season.”
Temerlin McClain in Irving, Texas, is responsible for the campaign.
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