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Staples has awarded its digital media chores to Razorfish following a review, the client confirmed today.
The work covers media planning, buying and analytics support.
The Framingham, Mass.-based retailer’s digital spending was not disclosed. It spent $60 million overall in 2008 in measured media; that’s down from $100 million-plus in ’07, per Nielsen.
Pete Stein, Eastern regional president at Razorfish, said in a statement, “We look forward to helping Staples build its business through a combination of creative media strategies and a focus on data to drive great results.”
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