Staples Appoints Lead Marketer

Shira Goodman has been appointed executive vice president of marketing at Staples, the office supplies retailer based in Framingham, Mass.

In nearly a decade with the company, she rose to become senior vice president of StaplesDirect.com, the company’s e-commerce and catalog operation.

She is responsible for marketing programs across retail, catalog, contract and Internet operations, and she reports to Ronald Sargent, president and CEO.

Goodman, who did not return calls, succeeds Robert Moore, who is scheduled to leave the company July 2.

Cliff Freeman and Partners, New York, is Staples’ lead agency and created the ads tagged “Yeah, we’ve got that.” Annual ad spending is over $100 million.