Stanley Tools Moves Assignments From Arnold to Mason & Madison

By Sarah Jones





BOSTON–The Stanley Works in New Britain, Conn., has terminated its 23-year partnership with Arnold Communications in Boston and moved ad duties for the Stanley Tools division to Mason & Madison.





Arnold executives described the Stanley account as being inactive for at least the last two years. New management, including John Trani, appointed chief executive officer in January, led to a reorganization of sales and marketing and a decision to target professional tool users rather than the do-it-yourself audience.





HBM/Creamer acquired the Stanley Works account in 1974, helping to craft such taglines as ‘Help You Do Things Right.’