Stanley Fattens Up With Mullen

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Mullen has launched the first volley of a year-long, nationwide consumer push for tool-maker The Stanley Works.
The first commercial in a series of TV spots highlighting new products features the FatMax 25-foot tape rule. In the spot, a couch potato relaxing in front of the tube employs the FatMax as a remote control. Unable to find the real remote, he unfurls the measuring tape to reach the dials. The tagline “Make something great,” developed by Mullen, Wenham.

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