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Mullen Ads Challenge Pros to ‘Make Something Great’
BOSTON–The future is coming, and somebody’s going to have to build it. So said Mullen chief creative officer Paul Silverman of the shop’s first campaign for The Stanley Works, which broke yesterday.
The $10 million branding effort seeks to reposition the company and its more than 50,000 products with the tagline, “Make something great.”
The work represents the “professionalizing of Stanley,” Silverman said. “The company has expanded and makes tools that help automotive companies and aircraft companies.
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