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DALLAS Stan & Lou Advertising breaks a TV campaign today for Marble Slab Creamery introducing the brand’s new positioning, “The one. The only. The original,” replacing “Ice cream just the way you like it.”
Targeting teens and young families, the Houston shop attempts to separate Marble Slab from similar offerings and reaffirm the client’s role in the premium ice cream market, the agency said.
The 30-second spot opens with a mother and son visiting “Wooden Board Creamery,” a fictional Marble Slab competitor.
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