Stamps.com Selects BBDO West




LOS ANGELES-BBDO West here is in final contract negotiations to pick up ad duties for Internet postage service provider Stamps.
com, sources said. Billings are estimated at $16 million.
The Santa Monica, Calif.-based startup selected BBDO, which pitched with direct response agency Direct Partners, also Santa Monica, after talking informally with eight midsized-to-large undisclosed Los Angeles-area shops, sources said. The pair won without pitching directly against other shops, sources said. There was no incumbent.
Agency executives referred calls to the client. Executives there did not return calls.
BBDO and Direct Partners also handle general and direct ad duties, respectively, on Pasadena, Calif.-based EarthLink’s estimated $2-3 million account. That may have influenced Stamps.com’s decision, said sources.
Stamps.com plans a midyear national rollout of its Internet Postage Service, an e-commerce system that will enable users to print postage on envelopes from computers. It is currently the only such company approved by the U.S. Postal Service for market testing that doesn’t require additional computer hardware for security.
-with Angela Dawson