Sets Free Jacksonville Tourism, ABC Station
ATLANTA–St. John & Partners last week announced it had parted ways with two clients, but did not say what affect the losses would have on its billings.
Leaving the Jacksonville, Fla.-based agency are the Jacksonville and the Beaches Convention and Visitors Bureau (CVB) and WJXX-TV, the local affiliate of ABC.
For the former client, St. John & Partners was handling all leisure advertising and collateral materials, as well as placing media. According to CVB president Kathleen Ratcliffe, media will now be placed by the client, which spurred the agency to end the relationship.
According to agency executive vice president and chief marketing officer Tom Robinson, the present advertising campaign for the tourism client will run “for the foreseeable future.” St. John & Partners has placed CVB’s media for that time period as well.
The client will undertake a review for the creative portion of its account, Ratcliffe said.
At WJXX-TV, the dissolution of the agency-client relationship did not come as a surprise to either party. St. John & Partners was hired to help introduce the television station into the Jacksonville market beginning in December 1997.
“It was our understanding all along that the station was planning to build its own in-house [advertising] capability, but wanted to concentrate its early efforts on building the news operation,” said agency chairman Dan St. John.
Agency officials would not disclose the combined billings of the two accounts.