St. John Health Consolidates With DNP&B

St. John Health System has chosen Duffey, Nichols, Petrosky & Brasch, Southfield, Mich., for its $4-6 million account, following a review that also included TraverRohrback in Kalamazoo, Mich., and Storandt Pann Margolis in Western Springs, Ill., as finalists.
DNP&B entered the review in December upon the recommendation of officials at SelectCare, one of Michigan’s largest managed healthcare companies, said Bruce Duffey, agency partner and chief creative officer. The shop has been working on strategic planning, collateral projects and some print work for SelectCare, whose agency of record is Katsin/Loeb, San Francisco.
The nine hospitals that make up the St. John Health System–eight wholly owned facilities and one affiliate–have been using several different agencies, including Storandt Pann Margolis, Mars Advertising in Southfield and BVK/McDonald in Milwaukee, said Eunice O’Loughlin, St. John’s vice president of marketing and public relations.
“This is the first time we’ve consolidated everything under one agency,” O’Loughlin said. St. John visited seven different agencies before making a decision, she said. Key among the evaluating criteria was that the agency understand St. John’s community-oriented marketing approach and be willing to work with each of the hospitals individually, she added.
BVK participated in the review, but was not a finalist, O’Loughlin said. Mars declined to participate in the review due to a conflict with another account, she said. Finalist Storandt Pann has been servicing St. John’s lone affiliate, Port Huron Hospital in Port Huron, Mich., and will continue to work on that client’s local marketing, she added.
DNP&B plans to still work on projects for SelectCare. Officials there and at St. John agreed there is no conflict between the two, Duffey said. “The two [clients] work very closely together, so it’s not a problem at all,” he said.