St. John Health Consolidates With DNP&B

St. John Health System has chosen Duffey, Nichols, Petrosky & Brasch, Southfield, Mich., for its $4-6 million account, following a review that also included TraverRohrback in Kalamazoo, Mich., and Storandt Pann Margolis in Western Springs, Ill., as finalists.
DNP&B entered the review in December upon the recommendation of officials at SelectCare, one of Michigan’s largest managed healthcare companies, said Bruce Duffey, agency partner and chief creative officer. The shop has been working on strategic planning, collateral projects and some print work for SelectCare, whose agency of record is Katsin/Loeb, San Francisco.
The nine hospitals that make up the St.