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SS+K has reached into Mother to fill its top creative role.
Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and Dell, next month will join SS+K as chief creative officer. Hershfield, who’ll also be a partner, fills a vacancy created by the March exit of Kash Sree, who left after just 13 months.
Hershfield spent five years at New York office of Mother, rising to creative director in early 2011.
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