SS+K Amplifies Road Runner's Message

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NEW YORK Road Runner will launch an estimated $15 million television campaign next week that is intended to inspire dial-up users to upgrade their online lives with its broadband service.

The campaign is the second by New York shop SS+K for Road Runner that uses the tagline, “Your world is always on.” This year’s three-spot effort supplements that message by telling Internet users that they can “Know more. Do more. Win at life” with broadband access.

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