SSD&W Retains Howard Stern As LifeStyles Condom Pitchman

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Ansell Personal Products, maker of LifeStyles condoms, has renewed an agreement with radio personality Howard Stern to promote its brand.
“We are excited about entering our second year of an exclusive arrangement with Howard,” said Carol Carrozza, director of marketing for the Eatontown, N.J.-based Ansell.
Ansell agency SSD&W Integrated Marketing Communications in Montville, N.J., is creating a new set of radio ads for Stern to read on his popular morning show, which airs on 92.3 FM K-Rock in the New York market.

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