SSC, Foosackly’s Prepare Radio Push

ATLANTA Sullivan-St. Clair plans to launch a series of radio ads next week for Foosackly’s restaurants, the agency said.

The ads feature Maynard, a folksy chicken farmer who is passionate about his business. In the first ad, Maynard objects to the idea of chicken fingers, the specialty at Foosackly’s, claiming chickens do not have fingers. After trying them, he changes his mind and endorses the restaurant in the next three ads. By the fourth ad, Maynard is obsessed with the food and is proclaiming that Foosackly is Latin for chicken fingers.

The ads will air in the Mobile, Ala., market, where Foosackly’s has its two restaurants.

SSC acquired the account this past summer without a review. Since then, the independent Mobile shop has designed menus and signage for the restaurants.

Neither annual billings nor campaign spending was disclosed.