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Kirkman Westlake Bowman Returns Zoeller to Commercial Course
ATLANTA–Professional golfer Fuzzy Zoeller, who lost an endorsement deal and took a lot of heat for ill-advised remarks about Tiger Woods at the Masters at Augusta National two years ago, has emerged as a spokesman for Srixon Sports USA’s golf balls.
A print ad alludes to his politically incorrect 15 minutes of fame. The headline states: “Fuzzy kids us about our name. Like he should talk.” The accompanying visual is a simple head shot of Zoeller with a Srixon golf ball lodged in his mouth.
The ad was created by Kirkman Westlake Bowman in Greenville, S.C.
Agency director Curt Westlake said that while the decision to use Zoeller was no accident, the creative concept was.
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