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LOS ANGELES L.L. Bean has placed creative chores on its ad account into review, a company representative confirmed.
Consulting firm Select Resources International, Santa Monica, Calif., will help conduct the search for the Maine-based retailer, sources said.
Media duties are not in play. The incumbent on that portion of the business is WPP Group’s MediaEdge:cia.
L.L. Bean said it currently uses several different agencies for creative.
In 2000 the company engaged Omnicom Group’s Martin/Williams in Minneapolis to craft campaigns, but split with the agency in 2005, using Pile and Co.
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