SRI to Guide $120 Mil. Wachovia Pitch

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NEW YORK Wachovia has confirmed hiring Select Resources International to oversee a review of its online and offline creative and media.

Officials at Santa Monica, Calif.-based SRI could not immediately be reached for comment, but a representative at the client in Charlotte, N.C., confirmed that the consultancy has been engaged. The process is expected to finish in the third quarter, the rep said.

Wachovia spent $120 million in measured media last year, per Nielsen Monitor-Plus.

Interpublic Group’s Mullen in Winston-Salem, N.C.,

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