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ATLANTA Chupa Chups USA has awarded media buying for three brands to Spurrier Media Group following a review, the agency said.
Sources said the Richmond, Va., media shop competed against two undisclosed agencies. Incumbent MEB Media in New York did not participate.
Spurrier will work with creative incumbent WonderGroup of Cincinnati on the client’s lollipop business, Smint power mints and Crazy Dips crackling candy brands.
“We are pleased to work with Spurrier Media, a team of young and progressive media experts that match our company’s entrepreneurial and innovative spirit,” said Jordi Ferre, vice president of marketing for the candy maker’s North American subsidiary, in a statement.
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