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BVK/Meka Tops Telco’s 3 Roster Agencies for Hispanic Business
ATLANTA-BVK/Meka of Miami, the only shop in the final phase of the search for a Hispanic agency for Sprint PCS with no connection to the company, was awarded the $8 million advertising account.
“We got a call from the client late one afternoon,” said agency managing officer Manny Machado.
“We felt they had a track record for delivering to our market,” said Sprint representative Tom Murphy. “We felt they could help us communicate to those markets.”
The other contenders making the final round of presentations for the account consolidation included CreatAbility in Coral Gables, Fla.
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