Sprint Picks Euro RSCG for Digital Marketing

Havas’ Euro RSCG has expanded its relationship with Sprint, winning a piece of the telecommunications company’s digital marketing business.

The agency, which has handled Sprint’s direct marketing chores since early 2007, now adds responsibility for Sprint’s e-mail, microsite and landing page effort. Billings on the business, won by Euro RSCG after a review, weren’t disclosed.

Omnicom’s Tequila unit was the incumbent. Goodby, Silverstein & Partners continues as Sprint’s lead agency for both traditional and digital work. Mindshare continues to buy Sprint’s digital media.

“Our partners at Euro RSCG have done great things with our direct marketing efforts and we look forward to similar success in the digital space,” Bronson Broockerd, Sprint manager, direct, e-mail and SMS marketing, said in a statement. “We’re confident the team at Euro RSCG will bring both strategic and tactical excellence to our digital marketing efforts.”